About

 

Our Story

We’re a French-Mongolian couple, and our longhaired mini dachshund, @bisoudoxie, is the heart behind Woolwag. Inspired by her and our shared love for timeless style and comfort, we launched Woolwag in June 2020 to create luxurious yet accessible outerwear for dogs.
Because we believe every pup deserves a little cashmere.

Our Materials

We chose cashmere for a reason—it’s unmatched in quality and comfort. Here’s why we love it:

• Warmer than wool

• Breathable and lightweight

• Naturally odor-resistant

• Soft, wrinkle-free, and hand-washable

All of our cashmere is responsibly sourced from Outer Mongolia. In the harsh winters, Mongolian goats grow long, ultra-resilient fibers to survive temperatures as low as -50°F. In spring, nomadic herders gently comb the goats’ undercoats using a traditional, cruelty-free method passed down for generations. It’s a slow, intentional process—each goat produces just 4 to 6 ounces of cashmere per year—making every piece we create feel truly special.

 

Our Process

Every design begins at home. We keep our aesthetic clean and minimalist, and work closely with skilled artisans in Mongolia who help bring each piece to life—from sweaters and hoodies to scarves for your pup.
We’re proud to honor their craftsmanship, support local communities, and share the beauty of responsibly made cashmere with you.

Sustainability, quality, and transparency are at the heart of everything we do.

Tag us on Instagram @woolwag and use #woolwag—we’d love to see your pups in their cashmere.