Our Story

We are a young French-Mongolian couple working and living in San Francisco. Our longhaired miniature dachshund, @bisoudoxie, inspired us to launch Woolwag in June 2020, and create luxurious, yet accessible outerwear for dogs. 

We believe every pup should be able to experience the luxury of cashmere. 

Our Materials

We selected cashmere for it’s incredible properties. Here are just some of the reasons we choose it:

  • Warmer than wool
  • Ultra-breathable
  • Odor-blocking antibacterial properties 
  • Soft & Lightweight
  • Wrinkle-free
  • Hand-washable 

We responsibly source all of our cashmere from Outer Mongolia. During the winter, Mongolian goats have to have long and resilient fibers to protect them from temperatures as low as -50°F. In the spring, as the weather warms and goats begin to shed their undercoat, herders begin the combing process. Mongolian nomadic herders specialize in a cruelty-free and traditional method of combing goats. To process such a delicate fiber and weave it into fabric is an arduous process, making cashmere such a luxury product. Cashmere goats typically provide around 4 to 6 ounces of cashmere annually. 


Our Supply Chain

We design our minimalist products in our home in San Francisco and responsibly source cashmere from Outer Mongolia. We work closely and directly with a local factory in Mongolia to manufacture our designs and create sweaters, hoodies, and scarves for your pup. We are proud to showcase the expertise of our manufacturers in working with this delicate wool and empower Mongolian workers in the making of our product. 

Sustainability and transparency will always be at the core of our mission to produce quality and modern outerwear that your pups deserve. 

Don’t forget to tag us on Instagram, @woolwag and #woolwag!